Sending mass email? Learn how to increase your open/click rate

If your experiencing very low open rates it usually has something to do with how your targeting your emails. In general people are sick of 90% of the email they recieve. However, gather some information about your customer and you can quickly break through this barrier.

Once you've established what your customers like you can begin tailoring a few variations of your email. This can be as easy as changing your featured items section to target customers with slightly different interests.

Example: If your store sells winter equipment for skiing and snowboarding. Seperate your customers into 2 lists and create 2 emails but with different special offers. One email will have snowboard pants and a funky hat. The other email will feature skis and ski boots.

This is obviously an extremely simplified example but it demonstrates a simple concept. Always try to avoid sending useless emails by taking the time to construct email blasts tailored to specific interests. Another easy deviation you could make between 2 emails is different subject lines. You may have to put a little extra work and effort into your email blast but it will definitely pay off in the end.

Learn more about bulk email marketing at HyperMail.com