Is Mass Email Marketing Right For Me?

Businesses are always looking for practical ways to advertise. A lot of them don’t realize one of the most affordable and effective method is starring them in the face every day. Mass email marketing has become a major contender in the advertising world and for good reason. The DMA (Direct Marketing Association) reported that on average email advertising returned $43.62 for every $1.00 spent. So we know bulk email marketing is profitable but is it proper?

Some people might call it ‘spam’ but mass email prospecting is actually a legitimate and smart way to advertise your business or event. So what if I don’t have a list of customers to send email to? There are dozens of companies that rent and sell data lists. However, you don’t want to acquire any random list of emails. It needs to be a targeted list specific to your industry or location. This will not just help reduce the spam factor but it makes more sense for your dollar. People usually don’t open emails that are completely irrelevant to their lives. If you tailor your email to the targeted email list, your email may actually be very welcoming and beneficial to the recipient. 

Wouldn’t it be nice if you could reach out to nearly every professional in a specific industry? If you are a trying to target a demographic like real-estate agents or dentists then mass email marketing is especially right for you. Or maybe you need to target a list of specialty shops like car repair or bicycle stores. If you’re offering a better deal on something the shop consumes a lot of, your email might just be the live saver they were waiting for. The possibilities for prospecting are overwhelming when you have the power to send bulk email to any targeted list.

Still not convinced? Consider this, bulk email marketing is about as green as it gets. Save the planet and save some money at the same time. Advertising via mass email is paperless and extremely environmental friendly. Our planet's rainforests are being devastated at an alarming rate; they need all the help they can get. Not to mention the cost of savings in paper and printing for your business.

So is mass email marketing right for you? Chances are if you’re someone that is selling a product, service or promoting an event then sending mass email is definitely something you can benefit from. So how do I get started? First off, you need email blast software that allows sending to thirst part lists. Fortunately, HyperMail’s HyperMan is here to save the day!

Do’s and Don’ts when sending bulk email

The most important thing is get straight to the point. If you can say the same thing with less words then do it. It’s always a good idea to use bullet points when appropriate. Never have too many words in one area and develop an eye for the right amount of spacing.

A good way to test this concept is by finding someone that has no idea what email your creating. Tell them they need to gather as much information as they can very quickly. Show the participant the email for 2 seconds. Ask them what the email was trying to convey. If they can answer then you’ve done a good job.

A common tactic is to include a sense of urgency. This is where the infamous “expiration date” shows its horns. There is always a deadline because most people are procrastinators! If there wasn’t the expiration date or the limited time sale then everyone would just put it off for another day. Make sure your readers see the message so include it more than once.

Always include a link to sign up for your white list. This list will be close to 100% delivery rate which can’t be achieved when sending mass email. Never abuse this list by overwhelming your following with constant email blasts. It’s good to remind people of your presence but overdoing it will cause people to unsubscribe.

Ok people love images, so that means use a ton of them in my template right? Wrong. In any email browser images are set to not be displayed by default. Either the user needs to allow images to be displayed every time an email is opened or change the default settings.

So what does this mean? Your email needs to still look presentable and functional without the help of images. This can be a bit discouraging but luckily the power of font style and color coordination is immense. Play around with this color scheme generator for inspiration when creating your email blast. Don’t forget to vary the size of your font sizes. Very important points should be larger text size than less important ones.

Follow these guidelines with HyperMail’s bulk email software and your mass email marketing campaign should be a success.

Sending mass email? Learn how to increase your open/click rate

If your experiencing very low open rates it usually has something to do with how your targeting your emails. In general people are sick of 90% of the email they recieve. However, gather some information about your customer and you can quickly break through this barrier.

Once you've established what your customers like you can begin tailoring a few variations of your email. This can be as easy as changing your featured items section to target customers with slightly different interests.

Example: If your store sells winter equipment for skiing and snowboarding. Seperate your customers into 2 lists and create 2 emails but with different special offers. One email will have snowboard pants and a funky hat. The other email will feature skis and ski boots.

This is obviously an extremely simplified example but it demonstrates a simple concept. Always try to avoid sending useless emails by taking the time to construct email blasts tailored to specific interests. Another easy deviation you could make between 2 emails is different subject lines. You may have to put a little extra work and effort into your email blast but it will definitely pay off in the end.

Learn more about bulk email marketing at HyperMail.com

Creating an ideal subject line for your email blast

Creating a subject line is no simple matter. It can literally determine the success or failure of your entire mass email campaign. There are some general rules to follow. It isn't so much what 'todo' it's more what 'NOT todo'. Following these simple guidelines when your doing an email blast will make the spam filters and you happy.

The simplest rule is don't use exclamation marks. Spam filters will love to pop you for this one. Another easy one is no caps. This is pretty self explanatory. All caps = All spam.

Never use the 'oh so temping 'free' or 'huge savings'. This is always the most controversial of the rules since adding words like this can double or even triple your open rate. The best bet is to try it at your own discretion and carefully monitor your results after every change.

You even want to avoid any type of currency symbol like the dollar($) or pound(£). This is very similar to the 'free' concept because whenever using a currency symbol it's usually involved with 'you won $10,000!' This will surely get you to click this headline or better yet 'spamline' and the spam filters know this. The same thing goes with branded words like 'android' or 'apple' since money isn't the only thing people love these days. Everyone would love to win a fancy new smart phone by clicking an email. Expect to join the spam folder with the rest of the trash.

You can find more articles about mass email marketing at HyperMail.com - Get educated and start a successful email blast.